About
A little about Sue and her background...
Biography
Digital, Culture Change, Communications, Media, Marketing
Sue is an experienced senior leader, with expertise across content, digital product, publishing, broadcasting, marketing, culture change, staff development, and strategy. With a strong background in publishing and journalism, Sue excels in story-telling and content sharing. She is customer and audience driven, with a constant focus on identifying areas for improving a business and its people.
Sue has launched many market-leading web and mobile products, and steered multi-disciplined teams through organisational change. She has provided consultation for leaders in tech, media, public bodies, not-for-profit, health and government.She is a former BBC and Yahoo! journalist, and has reported from all over the world. She speaks French, and basic Italian.
Experience
Sue has worked with and for start-ups, scale-ups, not-for-profits and corporate organisations...
oomph agency
Customer experience and research lead
Customer experience strategy
Digital experience strategy
Content creation
Marketing
IFoA
Interim Head of Marketing, Digitl and Communications
Content strategy
Marketing strategy
Social media
Digital strategy
Tigerspike (Digital and Mobile)
Executive Management
Business development
Strategic digital and mobile product consultation
Staff culture and development
Yahoo!7 AU/NZ
Senior executive:
Digital product and publishing strategy
Team growth and development
Team leadership
Online publishing management
Business growth and diversification
(Australia and New Zealand)
BBC
Senior Journalism and production
Senior reporter
Senior Producer
News Editor
Community Producer
Red Connect (Havas Red)
Senior Content Strategist
Content strategy
Content creation
Marketing
BPS
Technology strategy; Communications and Marketing Consulting
Open Genius
Executive Leadership (CMO)
Marketing and communications strategy
Customer segmentation
Team consolidation and leadership
Loteri Cymru
Executive leadership (CEO)
Team growth and development
Business launch and growth
Partnership management
Marketing strategy
Byte Night Wales
(Action for Children)
Board Co-Chair (Wales)
Strategic guidance for Byte Night
Event planning
Fundraising
Partnership creation
What do people say about Sue?
A few snippets of feedback...
Chris Griffiths
CEO, Open Genius
"Sue is a great person who brings lots of energy to the table.
She stepped in at a crucial time and helped us to form the marketing strategy and customer strategy for our business. Sue is very strong both strategically and creatively and is skilled at motivating and engaging teams to work well together.
I would highly recommend Sue."
Mark Oliver
CEO, Inlight Digital Agency
"I find Sue's commitment to organisational success to be infectious and she inspires clients and employees with her deep understanding of the digital landscape.
Her leadership [across] daily operations was always exquisitely considered, and even more respectfully delivered. Sue is resilient, which manifests in her attitude to complex problem solving."
Tony Gillies
Editor in Chief, Australian Associated Press
"[Sue has] shown all of us how to be better, to think differently, work smarter and to work together."
Kath Hamilton
Founder, loop+
Former Director of Audience, Yahoo! AU/NZ
"Sue brings the best out of every individual in her organisation and builds strong teams to execute beyond their number. She leads from the front, hands on whenever required.
Sue is able to make hard decisions and communicate these directly with the support of her organisation."
Amrita Sidhu
General Manager, Tigerspike Singapore
"Sue is an exceptional commercial leader and has successfully developed a number of long term partnerships across a range of organisations and companies.
As a colleague I also saw closely Sue's effectiveness in building great rapport with colleagues at all levels - stakeholder management, internal and external is definitely one of her biggest strengths!"
