• Welcome to

    Sue Carter Consulting

    I write clear and engaging copy that people want to keep reading, that also reflects an organisation's objectives and tone of voice.

    Let me tell the story so that you can focus on the business.

  • Storytelling and communications

    • Storytelling workshops to equip people with the skills to create engaging stories for their customers.
    • Storytelling workshops to help people grow their own confidence and professional brand.

    Content strategy and content creation

    • Creating compelling content marketing (storytelling) strategies.
    • Writing for ebooks, blogs, thought leadership, videos and social media..
    • Creating marketing websites and web content.

    Customer and digital strategies

    • Creating an original and thought-provoking picture of an organisation's customers.
    • Creating digital product strategies.
    • Identifying opportunities for AI.

    Training and strategy

    • Creating and validating business strategies
    • Support for leaders and staff during change
    • Training in 'Getting started with AI'
    • Training in managing digital change.

  • Past and present clients include:

    B2C: Westfield, Reckitt, Ferrero, Citrix, Mercedes-Benz Vans

    B2B: KPMG, LinkedIn, International Schools Partnership

    Not-for-profit: UNICEF, Arts Council of Wales, Action for Children, BRACE dementia charity

    Public sector: Transport for New South Wales, Department of Health and Social Care (UK), South Wales Police
    Membership organisations: , Institute and Faculty of Actuaries, British Pharmacological Society, British Ecological Society, Society for Endocrinology.

  • Examples of work

    Articles and newsletters

    UNICEF

    Reckitt

    Interactifs UK

    Report writing and editing

    Social media

    Interactifs UK

    UNICEF

    • Social media content packs for UNGA79

    Customer experience research and strategy

    Various projects; oomph agency

    NABS (support charity for media professionals)

    Mercedes Benz Vans

    Diriyah Gate Development Authority

  • About

    A little about Sue and her background...

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    Biography

    Digital, Culture Change, Communications, Media, Marketing

    Sue is an experienced senior leader, with expertise across content, digital product, publishing, broadcasting, marketing, culture change, staff development, and strategy. With a strong background in publishing and journalism, Sue excels in story-telling and content sharing. She is customer and audience driven, with a constant focus on identifying areas for improving a business and its people.


    Sue has launched many market-leading web and mobile products, and steered multi-disciplined teams through organisational change. She has provided consultation for leaders in tech, media, public bodies, not-for-profit, health and government.

     

    She is a former BBC and Yahoo! journalist, and has reported from all over the world. She speaks French, and basic Italian.

     

     

  • Experience

    Sue has worked with and for start-ups, scale-ups, not-for-profits and corporate organisations...

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    Senior Content Strategist

    Content strategy

    Content creation

    Marketing

     

     

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    Customer experience and research lead

    Customer experience strategy

    Digital experience strategy

    Content creation

    Marketing

     

     

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    Content and social media consultant

    Creation of content strategy

    Creation of LinkedIn content plan

    Creation of content including newsletters and articles

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    IFoA

    Interim Head of Marketing, Digitl and Communications

    Content strategy

    Marketing strategy

    Social media

    Digital strategy

     

     

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    BBC

    Senior Journalism and production

    Senior reporter

    Senior Producer

    News Editor

    Community Producer

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    Yahoo!7 AU/NZ

    Senior executive:

    Digital product and publishing strategy

    Team growth and development

    Team leadership

    Online publishing management

    Business growth and diversification

    (Australia and New Zealand)

     

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    Tigerspike (Digital and Mobile)

    Executive Management

    Business development

    Strategic digital and mobile product consultation

    Staff culture and development

     

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    BPS

    Technology strategy; Communications and Marketing Consulting

    Story discovery

    Comms plan

    Story and PR writing

    Example

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    Loteri Cymru

    Executive leadership (CEO)

    Team growth and development

    Business launch and growth

    Partnership management

    Marketing strategy

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    Byte Night Wales

    (Action for Children)

    Board Co-Chair (Wales)

    Strategic guidance for Byte Night

    Event planning

    Fundraising

    Partnership creation

     

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    BRACE

    Business strategy planning

    Facilitation of creation of 5-year strategy

    Workshop facilitation

    Website build for workshop

  • What do people say about Sue?

    A few snippets of feedback...

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    Chris Griffiths

    CEO, Open Genius

    "Sue is a great person who brings lots of energy to the table.

     

    She stepped in at a crucial time and helped us to form the marketing strategy and customer strategy for our business. Sue is very strong both strategically and creatively and is skilled at motivating and engaging teams to work well together.

     

    I would highly recommend Sue."

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    Mark Oliver

    CEO, Inlight Digital Agency

    "I find Sue's commitment to organisational success to be infectious and she inspires clients and employees with her deep understanding of the digital landscape.

     

    Her leadership [across] daily operations was always exquisitely considered, and even more respectfully delivered. Sue is resilient, which manifests in her attitude to complex problem solving."

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    Tony Gillies

    Editor in Chief, Australian Associated Press

    "[Sue has] shown all of us how to be better, to think differently, work smarter and to work together."

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    Kath Hamilton

    Founder, loop+

    Former Director of Audience, Yahoo! AU/NZ

    "Sue brings the best out of every individual in her organisation and builds strong teams to execute beyond their number. She leads from the front, hands on whenever required. 

     

    Sue is able to make hard decisions and communicate these directly with the support of her organisation."

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    Amrita Sidhu

    General Manager, Tigerspike Singapore

    "Sue is an exceptional commercial leader and has successfully developed a number of long term partnerships across a range of organisations and companies.

     

    As a colleague I also saw closely Sue's effectiveness in building great rapport with colleagues at all levels - stakeholder management, internal and external is definitely one of her biggest strengths!"

  • Working with Sue

    Sue's process begins with a conversation...

    1

    Initial chit-chat

    Meet with Sue to discuss your challenges and goals. This can be as informal or formal as you require

    2

    Proposal

    Sue designs a project to meet your needs

    3

    Delivery

    Working with you, Sue delivers your project to deadline.

  • Contact

    Contact Sue for a

    no-strings-attached chat

    Raglan St, Malabar, New South Wales
    +61 403 482472